Disney+ has made an announcement that will make a lot of people happy: there will now be a price tier system in order to accommodate more people and their different budgets. At this point, there are so many streaming platforms that it has become quite pricey to be able to keep up with all of the shows scattered across the streaming platform ecosystem.
Bob Chapek, CEO of Disney+ shared the news during a Q2 earnings call, saying the company will be “expanding Disney+ access to multiple price points is a win for consumers and advertisers.”
Rita Ferro, Disney’s advertising president shared: “Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory. Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic.”
What’s still not clear is how the tier system will work and what the pricing options will be, and just how many ads you’ll have to sit through for the cheapest option.
Compared to Netflix, Disney+ seems to be doing quite well. The company added 7.9 million viewers during January through March 2022. The total viewers on Disney+ comes to 137.7 million, which is even more growth than HBO Max as well.
Chapek added: “Our strong results in the second quarter, including fantastic performance at our domestic parks and continued growth of our streaming services… once again proved that we are in a league of our own.”
He also said: “As we look ahead to Disney’s second century, I am confident we will continue to transform entertainment by combining extraordinary storytelling with innovative technology to create an even larger, more connected, and magical Disney universe for families and fans around the world.”