Public Awareness
In order to raise public awareness about their cause and to receive donations, they used the media. In an interview with the New York Times, they explained how every situation was different and they never knew what they would have to face.
Every Case Was Unique
Sometimes they would get a call about a neighbor that was mistreating a dog, or about people selling purebred dogs to get money to buy illegal substances. Other times they would have to intervene in the middle of an organized dog fight.